Sales and Customer Acquisition

In today’s competitive markets, industry leaders must be aggressive in acquiring new customers to maintain and expand current market share; lead generation campaigns can be costly, although their value is paramount. Partnering with a well managed, sales-focused, customer contact center is a strategic and efficient tool for your customer acquisition strategy to persuade the buyer and increase sales.

  • Our Solution
  • How We Achieve Results
  • Enhance Your Sales

Our Solution

CEGURA understands the importance of quality customer service and customer retention strategies to the success of your business. A positive customer experience can turn into a lasting relationship, and it is our goal to not only provide high quality call, chat, and email services, but to focus on the total customer experience of your brand and service delivery across all channels. Our customer care expertise spans across virtually all industries and applications.

A brief sample of this experience includes:

  • Inbound B2B and B2C telesales
  • Outbound customer follow up
  • Order taking, processing and catalog sales
  • Cross-sell and up-sell programs
  • Lead generation
  • Direct response
  • Data capture
  • Multichannel campaign execution
  • Product information requests
  • Subscription renewals and BPA
  • Database cleaning and updating
  • Application processing
  • Customer surveys
  • Payment processing

How We Achieve Results

CEGURA focuses on top sales results to maintain our client accounts, achieving this through:

Sales Culture of Performance
We create a focused sales culture with each member of the team, sharing the common goal of achieving high sales performance. All incentives and motivators are arranged to produce results in a professional, ethical manner aligned with your brand.
Optimized Sales Dialogue
Our Certified Sales Agents know the psychology of sales, are able to influence the buyer and close the deal. They are well-versed in the details of your company, especially product and service details, and unscripted dialogue allows them to use their sales talent to up-sell and cross-sell to customers. CEGURA also employs Content Optimizers, and despite the unscripted dialogue, our team constantly monitors sales dialogues to ensure each contact is monetized to its fullest potential.
Fostering Agent Stars
Our agents are true sales people recruited specifically to sell for your account and focused on getting high results for your campaign. We use daily stack ranking on client KPIs to identify top performers and use their skills to mentor average-performing agents. By fostering our top performing agents through incentives and soft perks, sales results improve and others are motivated to compete for the top tiers, which increases the overall quality of service provided. Our Customer Acquisition services are available on a 24x7x365 basis, through phone, chat, and email. From our agents to our top-line managers, our goal to increase the percentage of calls that convert to sales, without sacrificing the purchase experience of the caller. Our total solution creates a positive experience that attracts new customers and increases sales conversions.


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Corporate Office:

P1, Taratala Road,
Webel HRDC Building, Room 14,
Kolkata - 700088, India
E-mail:  sales@cegura.com
Phone:   +91 33 6541 8133