If the numbers are any indication, you might think voice assistants and chatbots could be on their way to taking over the world. Nearly a quarter of businesses have increased their spending on artificial intelligence since the pandemic began, and 75% plan to continue or launch new initiatives after the pandemic is over. By 2024, global AI spending is expected to double. AI, in particular, is quickly becoming a cornerstone of customer service.
How AI is changing customer experience?
Here are four Customer Experience (CX)-friendly ways you can incorporate AI.
1.Accurate and personalized recommendations: Artificial Intelligence will assist in the analysis of customer purchase decisions and the creation of recommendations based on that. These suggestions will help with targeted marketing campaigns that increase customer interest. It is now possible to obtain accurate and efficient recommendations using AI.
2.Efficient and Friendly Service: Customers expect fast, efficient, and friendly service, and businesses cannot ignore this. AI chatbots can meet this demand on a consistent and efficient basis. Chatbots, for example, are AI tools that can answer basic questions, reduce touchpoints, streamline interactions, and assist with complex issues.
3.Support Real-time data-supported decision-making: Companies can use biometric tracking and data analytics to engage with customers on a deeper level thanks to artificial intelligence. Customer feedback, response times, service requests, and interaction times can all be improved with real-time data.
4.Round-the-clock customer support: Most customers are digitally connected and look for support 24/7 online. Customers appreciate getting help even outside business hours. It is not possible to hire human personnel to be available at all times for these online businesses. AI will assist in the use of these as important channels of communication to assist customers with their inquiries.
Parting Thoughts
Today’s customers are more demanding than ever before. They expect smooth as well as trouble-free experiences that rival the best experience they have ever had. Artificial intelligence, by increasing the efficiency of processes, can play a critical role in this equation. Connect with Cegura Technologies to learn more about how using AI can enhance the user experience and better engage customers.
