The impact of employee engagement on a company’s bottom line is measurable and very real. Academics and industry professionals have been debating the benefits of positive corporate culture for more than a decade.
There is now a plethora of evidence demonstrating that engaging your workforce does more than improving attentiveness and satisfaction—it improves organizational performance.
Let’s look at three areas where an engagement culture can help your company gain a competitive advantage:
- Productivity
- Branch performance
- Earnings and growth
1. Increased Productivity
There is no doubt that engaging your employees will increase productivity at all levels of the organization. As a result, businesses are turning to employee engagement strategies to boost productivity. It’s natural to believe that engaged workers are more productive than disengaged workers. Of course, astute business leaders prefer facts to assumptions.
2. Branch efficiency
Practical on-the-ground participation can have a direct impact on the bottom line. To see the difference that day-to-day engagement can make, consider the varying performance of branches within a single company.
3. Earnings and Growth
Evidence suggests that private-sector organizations with higher levels of employee engagement outperform their competitors financially. In the end, managing for culture leads to profits.
Let’s look at the established relationships between engagement and two key metrics:
Earnings per share
Year-on-year growth.
What, How, and Where Next?
It is undeniable that organizations with higher levels of employee engagement outperform their competitors in terms of financial performance.
Why? The short version is that a more engaged workforce is happier. And a happier workforce provides better service, which results in happier customers. And happier customers lead to greater commercial success. Cegura Technologies offers the best technology solutions and consulting services that can help your organization increase employee engagement.
