January 2022 - Page 2 of 3 - Cegura Technologies

17 Jan 22

Customer Journey Analytics: How It Can Help Your Company

A variety of factors, including the desire for a more seamless consumer experience, improved engagement, and desired business outcomes, will drive the need for more journey analytics insights. Customer journey analytics value and importance Customer journey analytics refers to the entire process of tracking and analyzing how users interact with your product (brand). Everything from […]

14 Jan 22

How to Holistically Map Your Customer Experience in 2022

“Customer experience mapping” isn’t a passing trend. It will be a must-have practice and process for businesses in 2022 if they want to stay competitive in the modern era. But, first and foremost, what is a customer experience map? It’s a visual timeline that depicts and analyses a customer’s entire relationship with a brand, including […]

13 Jan 22

The Significance of Customer Service for Loyalty and Retention

Customer service is extremely important in the world of e-commerce and business. In this blog, we will discuss why providing excellent customer service is one of the most effective customer retention strategies for any business. Businesses typically spend a large portion of their budgets acquiring new customers, which means that the critical task of keeping […]

12 Jan 22

Defining & Maximizing Value Realization For Customers

The moment a customer discovers or recognizes the value of your product or service, this is referred to as value realization. Accelerating this moment has the potential to convert curious shoppers into long-term customers or new users into ardent supporters. Customers’ Understanding of the True Value of a Product or Service It’s much easier said […]

11 Jan 22

Three Major Customer Experience (CX) Trends to Watch in 2022

Improving customer experience (CX) – a concept that encompasses everything from the level of service provided to how well products fit into their lives – will be a major focus for businesses in 2022. Over the next year, brands will build on their successes (and learn from their failures), leveraging technology-driven solutions to the challenges […]

10 Jan 22

Customer Behavior Analysis: What, Why, and How

The world is changing at a breakneck pace, and customer behavior is changing along with it. In order to win and succeed in a changing environment, brands and businesses must collect the most relevant data and use it to create actionable and results-oriented strategies. What are customer analysis and customer segmentation? Customer analysis is the […]

07 Jan 22

9 Metrics That Help Measure Customer Engagement

When it comes to maintaining a healthy business, acquiring new customers is only half the battle; keeping customers engaged and loyal to your company over time is equally important. That is sometimes easier said than done, especially given the changing nature of customer preferences. The Most Important Customer Engagement Metrics 1. Net Promoter Score (NPS) […]

06 Jan 22

Data Safety Tips For Your Company

A successful cyberattack that exposes confidential data is one of the worst disasters a company can face. The financial costs of data breaches can be enormous, and it’s estimated that 60 percent of small businesses fail within a few months of being attacked. Tips for Data Security to Protect Your Company’s Data 1. Only connect […]

05 Jan 22

How to Protect Against Phishing Attacks?

Phishing attacks are targeted attacks carried out by malicious actors in order to trick users into disclosing personal information such as credit card information, passwords for social media accounts, user inboxes, online accounts, and bank accounts. Continue reading to learn more about how phishing attempts work. Phishing Attacks and Their Types Let’s look at some […]

04 Jan 22

The Power of AI in Customer Service

Artificial intelligence (AI) is fundamentally altering the way we work in a variety of industries. Customer service has long been a part of these industries, whether in retail, finance, manufacturing, or the legal profession. Experts believe that in the coming years, it will be impossible to tell the difference between a human and an AI […]

Month: January 2022