Product, sales/outreach, and customer relations are all important aspects of a successful business. They must be considered the pillars on which a business is built. If your company fails in any of these areas, profit generation will suffer a significant drop for obvious reasons. While they can stand on their own, they are inextricably linked.
Even if you have the best products, if you don’t keep your customers, you’re only reaping a temporary profit. Customer retention entails effective customer engagement, which entails making a customer feel valued and in command. Putting time and effort into relationships with potential and current customers leads to higher retention, preserving your company’s current revenue streams.
Various stages of engagement a customer goes through are mentioned below:
Customer Psyche:
The unfamiliarity of the Customer: This is the stage where the customer is still unfamiliar with your company and products. For the time being, outreach and “getting the word out” are the best options.
Brand Unearthing: These are the first few baby steps that a customer takes to learn about your company. It’s critical to know who you’re talking to in this situation. We plan to answer questions like “who they are” and “how did they find out about you?” at this point.
Customer Consideration: From your company’s perspective, the customer is still considered neutral at this point. Your company is currently on an even footing with its competitors, with no reason for the customer to favor you.
Customer Acquisition: This is the point at which the customer has decided to purchase your company’s products or services. After a customer has made a purchase, it is critical to keep in touch with them.
Customer Care: It’s critical to look after your customers after they’ve made a purchase. Customer retention is critical because customer acquisition is statistically more expensive than customer retention.
Customer engagement strategies will eventually aid in better engaging customers throughout their journey with your company. Customers have no time to waste, so it’s critical to provide a top-notch, to-the-point experience with each interaction. To discuss more how we can help you with Customer Engagement, call Cegura Technologies today!
