Customer experience is already a top priority in many industries, transforming interactions between buyers and sellers for a wide range of products and services. In the real estate industry, there has recently been a noticeable shift toward creating excellent customer experiences. Buyer expectations and behavior are changing, and the shift appears to be permanent. The real estate industry’s shift toward customer experience did not happen overnight. Real estate, as a traditional industry, was slower to adapt and adopt new technology.
Five Tips and Tactics for Providing Excellent Customer Experiences in Real Estate
1. Determine Where Friction Exists on Your Website
A clunky and unresponsive website with a lot of friction is a sure-fire way to provide a bad customer experience. Friction is defined as anything that prevents your customers from achieving their objectives.
2. The Omnichannel Experience
Over the last few years, there has been a tremendous emphasis on omnichannel experiences across industries. The real estate industry is no exception, but they are in an exceptional position. Many real estate firms have been slow to adopt an omnichannel approach, so the sooner you do it, the sooner you will be able to differentiate yourself from your competitors.
3. Build Strong Relationships
Customer service is essential in any industry, but it is especially important in real estate. Remember that you, as a real estate agent or company, are now a key player in your customer’s major life event. This is significant!
4. Utilize Automation and AI
If you aren’t already using automation and AI, now is the time to start. Automation and artificial intelligence (AI) aid in streamlining customer experiences, increasing business efficiency and lowering costs.
5. Reduce Response Times
Long response times are detrimental to the customer experience. When customers are forced to wait, the majority of them simply give up. They move on to the next business. While you’re sending an email, that company might respond faster and snag that customer.
Learn why customers choose Cegura Technologies for their customer communications.
