April 2022 - Cegura Technologies

30 Apr 22

The 3 Customer Journey Layers that create the most impactful CX Maps

Customer journey maps are available in a variety of flavors, depending on the business problems you are attempting to solve. Some high-level examples simply seek to define the customer lifecycle and outline campaigns to motivate people to perform specific tasks. Others are more complicated and are intended to serve as a model for long-term marketing […]

29 Apr 22

Three Trends That Are Transforming the CX Landscape

Understanding and improving the customer experience has evolved from a niche strategy to a key differentiator for businesses all over the world. Companies are making significant progress in analyzing the customer journey in order to identify, optimize, and capitalize on opportunities to provide customers with the right experience at the right time. The State Of […]

27 Apr 22

Fraud Attacks are Rising. Here’s How to Proactively Fight Back

We live in a digital world, but as consumers and businesses embrace the convenience, speed, and other benefits of going digital, we are becoming more vulnerable to the dark side of the internet: fraud. Consumers’ enthusiasm for digital content and e-commerce is built on a foundation of trust. Defending against modern-day fraud When it comes […]

25 Apr 22

How To Achieve Effective And Quick Digital Transformation

Companies have struggled to align customer expectations with CX delivery across the business in the channels that customers prefer. Multichannel, omnichannel, single-channel – companies have struggled to align customer expectations with CX delivery across the business in the channels that customers prefer. It’s a problem that’s been plaguing the customer experience industry for years. So […]

22 Apr 22

Top Customer Experience Trends Shaping Customer Service

The race to provide exceptional customer experiences is as fierce as it has always been. Customers are pressuring brands to provide value and convenience that is tailored to their specific requirements. Meanwhile, CX technology trends are becoming more prevalent. Omnichannel services are becoming more customizable, smart speakers are becoming more popular, and self-service is being […]

19 Apr 22

For Actionable Customer Intelligence, Try Small Data

More data isn’t always better when it comes to analytics. Respondents say they frequently face data paralysis and make decisions based on assumptions rather than truly listening to the voice of the customer. While there is no simple solution, some believe that making big data smaller is a good place to start. When it comes […]

18 Apr 22

Reimagining the Customer Experience in 2022: Why the Winners Will Take All

If there is one lesson that successful businesses are learning as they enter the new decade, it is that customer experience must remain a top priority in order to stay competitive. Consumers today expect a seamless blend of efficiency, convenience, and personalization in every interaction with your product or service. This means that your customers’ […]

15 Apr 22

Put the Customer Back in Customer Loyalty

According to experts, you don’t need your customers to be loyal—you do. Although such advice may seem self-evident, research suggests that loyalty programs are overlooking this fundamental principle when it comes to motivating customer loyalty. The state of loyalty at the moment Customer loyalty programs appear to be successful at first glance. Customers who sign […]

14 Apr 22

Will the Right CX Transformation Please Stand Up?

It’s impossible not to notice how many companies claim to be leaders in customer experience (CX). Through their data and digital prowess, a performance marketing firm claims CX supremacy. Customer experience is measured and improved by a provider of enterprise feedback management software. Leaders recognize that in order to drive revenue and loyalty, they must […]

13 Apr 22

Evolving Customer Care for the Millennial Generation

In today’s market, millennials are a force to be reckoned with. They are bringing innovation and change into the workplace and consumer space, fueled by a sense of purpose, connectivity, and drive. As a result, it is critical that the customer service industry stay in touch with them or risk becoming obsolete. Trends and advancements […]

Month: April 2022