What if we told you that if your brand lacked this one element, 81% of customers would never buy from you?
That is the case with customer trust, which is one of the most important factors in business. However, establishing trust from scratch is difficult. A well-placed advertisement will not solve the problem. It will not be built overnight. It takes a focused strategy—and several steps.
Here are four steps we believe will put you on the fast track to increasing brand trust:
Step One: Create an Authentic Brand
First and foremost, unless your brand is trustworthy, everything else will be difficult.
You cannot persuade yourself to trust. You have to earn it one step at a time.
The issue is that authenticity is a big, honking buzzword with little practical value. Isn’t the primary goal of most businesses to make a profit? Don’t they have to consider profits as well as other values if they want to stay afloat?
Step Two: Avoid Reverse Psychology
Customers are astute. They understand that if you talk about not buying your products but showing a picture of one, you’re still thinking about them. Customers are well aware of this type of reverse psychology.
Step Three: Improve Customer Service
Now that we know what not to do, let’s look at how to build long-term customer trust. It’s time to start building trust one brick at a time. In the world of brand trust, each customer interaction can be compared to a brick.
Step Four: Display Your Humanity
People will always be social animals. We believe in brands that others believe in. We trust brands that we can identify with. It will help your efforts to build trust if you can incorporate both elements into a trust-building campaign.
Your story, like your brand, is at the heart of why customers trust you or don’t. Shape your own destiny by writing your own story. You can be confident that customer trust will follow. Contact Cegura Technologies right away to learn more about our services!
