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Data Privacy vs. Data Security: Which Should You Choose?

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  • Data Privacy vs. Data Security: Which Should You Choose?
ROI and customer loyalty

Yes, distinguishing between data security and data privacy can be difficult. However, it is critical for business owners to understand the distinction between the two before deciding whether to invest in data privacy or data security.

According to studies, 45 percent of respondents in a Privacy Survey stated that the federal government is responsible for their data through data privacy. Concerning businesses, 21% of respondents in the same survey believe that businesses should be held accountable for protecting their data privacy. Aside from that, what does all of this mean for data privacy?It would generally refer to an individual’s right to privacy and how it is managed properly.

Data security refers to the protection of personal information from malicious attacks and other forms of exploitation by third parties. If you think about it, businesses that have efficient data security within their system would not be considered reliable, would they? That would be the case for 84 percent of customers polled as part of a company’s research. Customers who shop or subscribe to businesses or companies that have strong security controls are said to be more loyal than customers who did not feel as safe with weak data security systems.

What is Data Privacy?

The textbook definition of data privacy is that it is a subset of data security that focuses on data handling. This usually refers to a person’s right to privacy and to be left alone.

What is Data Security?

Data security is the protection of personal information from hackers, data breaches, and other malicious and exploitative attacks. Data security for your database reduces the risks of unauthorized third-party access, as well as regular monitoring and breach response.

Despite the fact that the terms are completely different, the commonality between data privacy and data security is that they both work together.It is common knowledge that data security and data privacy go hand in hand.

To know more on how your business can create an ideal security system that can increase ROI and customer loyalty all at once, get in touch with Cegura Technologies. Give us a call today!

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