Artificial intelligence (AI) is increasingly becoming a part of the customer experience, from touchscreen checkouts to customer service chatbots. Nearly two-thirds of businesses are now implementing AI in their business processes, with AI expected to power 95 percent of customer interactions by 2025. Despite the widespread belief that “robots are taking over,” astute brands understand that it is not a binary choice. Rather, it appears that the combination of human associates and AI is the winning formula for providing exceptional customer experiences.
Here’s how you can use artificial intelligence to improve the customer experience.
Give the Customer What They Want
Consumers today want a positive experience, not just a transactional relationship, with the brands and companies with which they interact. As a result, customer experience is critical for brands to develop a fruitful relationship with them. According to a recent study, 86 percent of buyers are willing to pay more for a better customer experience, 70 percent of the buying experience is determined by how customers feel they are treated, and 70 percent of customers will do business with the company that resolves their complaints again.
So, if your company’s customer experience isn’t great, you should know how to improve it and where to begin. Leveraging the power of Human Intelligence (HI) in conjunction with Artificial Intelligence (AI) in contact center quality monitoring is likely the most effective way to do so.
Companies can always be ready to offer a premium level of experience to customers by implementing HI+AI to improve efficiency, amplify training strategies, and integrate feedback from the contact center team.
Is your company having trouble with this?
Contact Cegura Technologies today so we can help you achieve your business goals.
