Customer service is critical in the world of e-commerce and business. We will discuss why providing excellent customer service is one of the most effective customer retention strategies for any business in this blog.
What Is the Importance of Customer Service?
Excellent customer service can increase customer retention and repeat business. According to one study, repeat customers are also more valuable than new customers, spending 67 percent more. If you provide excellent service, positive reviews and word-of-mouth can also help you acquire new customers.
What Role Does Customer Retention Play?
Because repeat customers account for the majority of business revenue and the value of retention exceeds the value of new customers, the importance of customer service is linked to increased customer value and overall revenue.
Customer Service’s Importance and Impact on Retention Rates
Sometimes customer service is defined as the resolution of customer problems and complaints. Some see it as a series of problems to solve or minimize in the worst-case scenario.
There are other points of view on customer service. It can be viewed as an opportunity to make a good first impression on customers by answering their questions efficiently and ensuring that they are satisfied with your service. This has implications for marketing. Customers who are dissatisfied with their service will not only leave but will also tell others about it. In fact, they are much more likely to complain after a bad experience.
Contact Cegura Technologies to learn more about customer retention strategies.
