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Many companies, like people, like to believe that by claiming to have certain characteristics, those characteristics are automatically present in them. Consider the concept of customer-centricity. Does it really matter if a company claims to be customer-centric and to always put the needs of its clients first? Not really, no. Customer Focus Is Not Transactional […]

The secret to reducing churn and ensuring that no customer is left behind is to engage your customers. Your performance can be enhanced by being aware of the user engagement metrics that are important for your company. 1. Product Adoption Rate Similar in concept to licensing utilization rate, the product adoption rate reveals how actively […]

More active use of your product and stronger brand relationships are encouraged by personalized customer engagement. Personalization strengthens your relationship with customers by increasing their trust in your brand. This paves the way for upsell and subscription renewal opportunities. Personalized Customer Engagement: Why Use It? The advantages of personalizing your interactions with customers are numerous […]

One of the most frequent security issues that people and businesses encounter when trying to protect their information is phishing attacks. Hackers are using email, social media, phone calls, and any other form of communication they can to steal valuable data, whether they are gaining access to passwords, credit cards, or other sensitive information. Types […]