admin, Author at Cegura Technologies

13 May 22

How Customer Journey Analytics Can Benefit Your Business

The need for more journey analytics insights will be driven by a number of factors, including the desire for a more seamless consumer experience, improved engagement, and desired business outcomes. The Value And Significance Of Customer Journey Analytics The process of tracking and analyzing how users interact with your product is referred to as customer […]

11 May 22

Customer Experience in the Age of AI

While chatbots and improved search functions are exciting for customer service organizations worldwide, companies must first lay the groundwork before the benefits of AI can truly take root. For the successful application of AI in customer experience, three fundamental capabilities are required: • Data Unification • Delivery of Real-Time Insights • Business Situation Data Unification […]

10 May 22

Creating More Proactive Customer Experiences

Creating More Proactive Customer Experiences Because of the pandemic, many organizations have focused their time and energy on providing experiences that are reactive to customer needs, behaviors, and desires. Unfortunately, this is insufficient. A proactive mindset is essential for creating a total experience that focuses on a much more important goal: creating stronger, more holistic […]

09 May 22

Three Cybersecurity predictions in 2022: Stay Ahead of Threats

You’ve probably heard that the pandemic has accelerated digital transformation. But what does an increasingly agile and hyper-connected world mean for the security of an organization? We investigate how a unified cybersecurity platform like Cegura Technologies One can enable a more resilient, forward-thinking security strategy to manage cyber risk across the enterprise. But what can […]

04 May 22

How to Modernize Employee Engagement in Three Simple Steps

Customer-centric cultures that create ‘wow’ moments at every step of the customer journey have become increasingly popular among businesses. But have we forgotten about the employee experience along the way? For today’s contact center, we’ve outlined three simple steps you can take to create an engaged workplace: 1. Look for game-changers. Influencers in the social […]

03 May 22

Are You Really Putting the Customer First? Check Your Priorities

According to new research, business leaders have long wish lists for improving the customer experience, but competing priorities pose significant barriers to transformation. In the meantime, some businesses are redefining what it means to put the customer first. Despite the fact that customer experience is linked to customer loyalty and financial results, businesses continue to […]

02 May 22

Does Your Company Needs a Comprehensive Cybersecurity Platform?

Due to evolving cyber-attacks and the increased adoption of digital platforms and advanced technologies such as cloud computing and the internet of things, the attack surface for businesses is rapidly expanding (IoT). Businesses with a growing attack surface need a comprehensive and easy-to-use cybersecurity solution to protect their vulnerable assets and sensitive data from sophisticated […]

30 Apr 22

The 3 Customer Journey Layers that create the most impactful CX Maps

Customer journey maps are available in a variety of flavors, depending on the business problems you are attempting to solve. Some high-level examples simply seek to define the customer lifecycle and outline campaigns to motivate people to perform specific tasks. Others are more complicated and are intended to serve as a model for long-term marketing […]

29 Apr 22

Three Trends That Are Transforming the CX Landscape

Understanding and improving the customer experience has evolved from a niche strategy to a key differentiator for businesses all over the world. Companies are making significant progress in analyzing the customer journey in order to identify, optimize, and capitalize on opportunities to provide customers with the right experience at the right time. The State Of […]

27 Apr 22

Fraud Attacks are Rising. Here’s How to Proactively Fight Back

We live in a digital world, but as consumers and businesses embrace the convenience, speed, and other benefits of going digital, we are becoming more vulnerable to the dark side of the internet: fraud. Consumers’ enthusiasm for digital content and e-commerce is built on a foundation of trust. Defending against modern-day fraud When it comes […]

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