Cegura, Author at Cegura Technologies

24 Jan 22

What is Customer Perception and How to Measure It?

When it comes to business, perception is everything! It’s so important that 71% of consumers prefer to shop for brands that share their values. In fact, when a company is well-regarded in the marketplace, the results are always positive. Companies that consistently receive positive customer feedback are often the ones that break the ceiling and […]

21 Jan 22

How can AI help in sales optimization?

There is still a widespread belief that AI automation can replace humans. Instead, AI assists humans in increasing accuracy and performing their jobs more effectively than before. Incorporating artificial intelligence into your sales departments allows you to automate various tasks performed by humans, lowering the possibility of human error and increasing efficiency. Using AI technology […]

20 Jan 22

Omnichannel Approach: The Best for Your Customer Communication

Customer communication is the backbone of any enterprise on the rise. Fortunately, technological advancements have made it possible for businesses to effectively communicate with their customers. There are numerous methods for establishing communication channels nowadays. Omnichannel customer communication Omnichannel customer communication employs a plethora of communication channels as well. All communication channels work together to […]

19 Jan 22

Significance of Customer Retention for businesses

Adding new customers is a great way to boost sales and revenue. Retaining existing customers, on the other hand, is critical to increasing revenue. It is pointless to acquire new customers if you do not have proper customer retention strategies in place. Customer retention is critical for any company that wants to succeed. Customer Retention […]

18 Jan 22

Make a Safe Transition: Security Concerns When Returning to the Office

The way we work has never been more fluid. Companies have had to provide flexible access to company data and resources over the last year, but with restrictions lifted, these remote working practices are being phased out, and employees are returning to the office environment. Your cyber security may appear simple to those who have […]

17 Jan 22

Customer Journey Analytics: How It Can Help Your Company

A variety of factors, including the desire for a more seamless consumer experience, improved engagement, and desired business outcomes, will drive the need for more journey analytics insights. Customer journey analytics value and importance Customer journey analytics refers to the entire process of tracking and analyzing how users interact with your product (brand). Everything from […]

14 Jan 22

How to Holistically Map Your Customer Experience in 2022

“Customer experience mapping” isn’t a passing trend. It will be a must-have practice and process for businesses in 2022 if they want to stay competitive in the modern era. But, first and foremost, what is a customer experience map? It’s a visual timeline that depicts and analyses a customer’s entire relationship with a brand, including […]

13 Jan 22

The Significance of Customer Service for Loyalty and Retention

Customer service is extremely important in the world of e-commerce and business. In this blog, we will discuss why providing excellent customer service is one of the most effective customer retention strategies for any business. Businesses typically spend a large portion of their budgets acquiring new customers, which means that the critical task of keeping […]

12 Jan 22

Defining & Maximizing Value Realization For Customers

The moment a customer discovers or recognizes the value of your product or service, this is referred to as value realization. Accelerating this moment has the potential to convert curious shoppers into long-term customers or new users into ardent supporters. Customers’ Understanding of the True Value of a Product or Service It’s much easier said […]

11 Jan 22

Three Major Customer Experience (CX) Trends to Watch in 2022

Improving customer experience (CX) – a concept that encompasses everything from the level of service provided to how well products fit into their lives – will be a major focus for businesses in 2022. Over the next year, brands will build on their successes (and learn from their failures), leveraging technology-driven solutions to the challenges […]

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