Cegura, Author at Cegura Technologies

10 Jan 22

Customer Behavior Analysis: What, Why, and How

The world is changing at a breakneck pace, and customer behavior is changing along with it. In order to win and succeed in a changing environment, brands and businesses must collect the most relevant data and use it to create actionable and results-oriented strategies. What are customer analysis and customer segmentation? Customer analysis is the […]

07 Jan 22

9 Metrics That Help Measure Customer Engagement

When it comes to maintaining a healthy business, acquiring new customers is only half the battle; keeping customers engaged and loyal to your company over time is equally important. That is sometimes easier said than done, especially given the changing nature of customer preferences. The Most Important Customer Engagement Metrics 1. Net Promoter Score (NPS) […]

06 Jan 22

Data Safety Tips For Your Company

A successful cyberattack that exposes confidential data is one of the worst disasters a company can face. The financial costs of data breaches can be enormous, and it’s estimated that 60 percent of small businesses fail within a few months of being attacked. Tips for Data Security to Protect Your Company’s Data 1. Only connect […]

05 Jan 22

How to Protect Against Phishing Attacks?

Phishing attacks are targeted attacks carried out by malicious actors in order to trick users into disclosing personal information such as credit card information, passwords for social media accounts, user inboxes, online accounts, and bank accounts. Continue reading to learn more about how phishing attempts work. Phishing Attacks and Their Types Let’s look at some […]

04 Jan 22

The Power of AI in Customer Service

Artificial intelligence (AI) is fundamentally altering the way we work in a variety of industries. Customer service has long been a part of these industries, whether in retail, finance, manufacturing, or the legal profession. Experts believe that in the coming years, it will be impossible to tell the difference between a human and an AI […]

03 Jan 22

The Amalgamation of AI and Customer Experience (CX)

With ever-increasing social connectivity and digital channels, data from various channels are exploding. DATA, no matter how big or small plays a huge role in decision making and planning. But, how to unlock this data? Marketers have been caught in a bind because the proper unlocking of this information can only bring abundance to the […]

01 Jan 22

Three Ways to Create a Great Customer Experience Strategy

One of the most important factors in business success is the customer experience. They will happily remain loyal to brands that share their values, earn their trust, and prioritize good service, but they will also warn and complain to friends and family about brands that provide a poor experience. Three-pointers for developing the ideal customer […]

31 Dec 21

3 Ways Businesses Can Use Technology to Support Remote Teams

Working remotely has numerous advantages for both businesses and employees. A smaller office footprint reduces operational overhead. Talent can be used all over the world. Travel expenses for business trips and employee commutes are reduced or eliminated. Furthermore, both managers and employees report that telecommuting boosts productivity. Remote teams can also benefit from new and […]

28 Dec 21

Five Traits of Great Customer Service

Great service boils down to a few key characteristics that can be cultivated anywhere. If you serve customers, no matter what type of organization you are or what service you provide, focus on these five basic traits of great customer service and you will be on the right track. 1. Great Customer Service Is Passion […]

27 Dec 21

Four Data Security Mistakes That Can Destroy Your Business

In the age of data breaches, cybersecurity can become overwhelming for business owners. When you combine it with sales and a plethora of other aspects of your business, the knot becomes increasingly tangled. What’s the issue? Business threats are not always clearly defined. They can take many forms, including vandalism, break-ins, employee theft, and data […]

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