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What is Customer Perception and How to Measure It?

What is Customer Perception and How to Measure It?

When it comes to business, perception is everything! It’s so important that 71% of consumers prefer to shop for brands that share their values. In fact, when a company is well-regarded in the marketplace, the results are always positive. Companies that consistently receive positive customer feedback are often the ones that break the ceiling and […]
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Customer Journey Analytics

Customer Journey Analytics: How It Can Help Your Company

A variety of factors, including the desire for a more seamless consumer experience, improved engagement, and desired business outcomes, will drive the need for more journey analytics insights. Customer journey analytics value and importance Customer journey analytics refers to the entire process of tracking and analyzing how users interact with your product (brand). Everything from […]
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BPO customer engagement

Defining & Maximizing Value Realization For Customers

The moment a customer discovers or recognizes the value of your product or service, this is referred to as value realization. Accelerating this moment has the potential to convert curious shoppers into long-term customers or new users into ardent supporters. Customers’ Understanding of the True Value of a Product or Service It’s much easier said […]
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Data Safety Tips For Your Company

A successful cyberattack that exposes confidential data is one of the worst disasters a company can face. The financial costs of data breaches can be enormous, and it’s estimated that 60 percent of small businesses fail within a few months of being attacked. Tips for Data Security to Protect Your Company’s Data  1. Only connect […]
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Amalgamation of AI and Customer Experience

The Amalgamation of AI and Customer Experience (CX)

With ever-increasing social connectivity and digital channels, data from various channels are exploding. DATA, no matter how big or small plays a huge role in decision making and planning.  But, how to unlock this data? Marketers have been caught in a bind because the proper unlocking of this information can only bring abundance to the […]
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remote IT support

3 Ways Businesses Can Use Technology to Support Remote Teams

Working remotely has numerous advantages for both businesses and employees. A smaller office footprint reduces operational overhead. Talent can be used all over the world. Travel expenses for business trips and employee commutes are reduced or eliminated. Furthermore, both managers and employees report that telecommuting boosts productivity. Remote teams can also benefit from new and […]
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best customer service.

Five Traits of Great Customer Service

Great service boils down to a few key characteristics that can be cultivated anywhere. If you serve customers, no matter what type of organization you are or what service you provide, focus on these five basic traits of great customer service and you will be on the right track. 1. Great Customer Service Is Passion […]
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Cegura Technologies

Four Data Security Mistakes That Can Destroy Your Business

In the age of data breaches, cybersecurity can become overwhelming for business owners. When you combine it with sales and a plethora of other aspects of your business, the knot becomes increasingly tangled. What’s the issue? Business threats are not always clearly defined. They can take many forms, including vandalism, break-ins, employee theft, and data […]
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Cegura Technologies is a leading Business Process Outsourcing (BPO) Service provider.

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